Monday, May 2, 2016

Imagine, Healthy Cakes!

Look for this article in Food Network Magazine.
This is no ordinary cake company. IMERMAN CAKE COMPANY hasn't even been around very long, having launched in 2013. The company got started in Jane Imerman's kitchen, where Jane has made fantastic cakes for her family, including the favorite chocolate chip cake. Along with eldest son, Jeff, mother Jane started sharing her homemade cakes with customers.

What distinguishes the company's cakes is that they are made from all organic and natural ingredients, with no artificial preservatives, GMOs, or pesticides. Jane came by her use of these types of ingredients from her father, who believed that natural, healthy low-fat foods, along with exercise, were key to healthy living.

Ms. Imerman became even more committed after her youngest son went through two episodes of testicular cancer when he was in his twenties. She decided to learn more about organic foods and their connection with an individual's health. That's when she and her oldest son began sharing with the world through their cake company.



Jane stated, "Cancer is so much more prevalent now, especially in young people. Jonny [her youngest son] was very young when he was diagnosed. I feel that the modified foods and preservatives commonly used now have spurred some of the health issues that exist today. I think this practice has evolved with competitive practices that drive companies to commercially produce in large quantities. This has resulted in the use of more pesticides and growth hormones."

For example, that chocolate chip cake that the Imerman family so loved was already made with natural ingredients that were healthier than many other cakes. Both Jeff and Jane spent more than a year perfecting the cake's ingredients. Jeff said, about the process, "We wanted to make the cakes as clean and pure as possible - which included cutting calories, fat, sodium, and sugar - without sacrificing taste. We use all organic ingredients except for the baking soda and baking powder, making the cakes nearly 100 percent organic."

In the beginning, the company sold its cakes at the local farmer's markets, but soon recognition of their wares started to follow. After a local TV anchor broadcast a segment on this little company's wares, sales to larger, big box stores followed. Then Food Network Magazine became interested in this little company that made tasty cakes, and that led to an article in the magazine, which appears this month, the May 2016 edition.

Now, that will extend the reach of the Imerman Cake Company even further. Jeff added, "We are so grateful they wanted to share our story, because we are a small, local start-up company. To be featured in a gold standard magazine helps give us credibility, recognition, and awareness. We have already seen an uptick in sales on our website; we have orders coming in from a number of different states across the country. We are now shipping cakes coast-to-coast. The story also helped us to further progress each of our three missions."

A satisfied young customer with an Imerman cake.
The company's three missions are giving customers the best cakes made from pure organic ingredients, raising awareness of the health benefits of organic foods, and raising awareness for IMERMAN ANGELS, a one-to-one support organization for those who have cancer, founded by Jonny Imerman. As Imerman Cake Company expands, it continues to support the work of cancer nonprofits, especially Imerman Angels. Truly a special company!

You get individually wrapped slices, perfect for any buffet.
Thanks for information from this article on Imerman Angels by Meg Oster: http://imermanangels.org/2016/04/28/the-taste-of-success/; and the above links.


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