One of the star turkeys on an educational dvd. |
Ms. Higgins' background as a psychologist, combined with her work with the animals, brought up the idea of how to promote change in behavior in regard to the consumption of animals as food. So, she developed the COMPASSIONATE EATING & VEGAN EDUCATION PROGRAM, also known as Matilda's Promise. Functioning as a sister site to the animal sanctuary, this program is designed to take a multi-tiered approach to teaching others what is involved in becoming vegan, along with the health benefits of a plant-based diet. Of course, there is also the benefit to the animals of being able to live out their lives in more natural conditions, without being exploited for their resource-potential.
The plan for the education program included providing educational materials, cooking demonstrations, and even the ability to arrange nutritional consultation with a dietitian skilled in the vegan lifestyle. Ms. Higgins discussed why the educational component was so important, "[V]egan education is vital because it prevents this suffering in the first place," referring to the abuse that her rescued farm animals had experienced.
In reality, the functions of both programs have intertwined. Matilda's Promise online has become a site in which the life of a turkey is chronicled, in sections that resemble book chapters. Turkey cards are available for sale, but a turkey dvd has been sold out. However, you can view a trailer of the film online and watch an interview by Animal Rights Ireland, with Ms. Higgins. Under recipes, there are a few vegan recipes, with links to other sites that also have recipes.
A poster for an educational program, to be held during the summer. |
One of the vegan billboards at a building entrance. |
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