Featured athlete Mike Arnstein on good times vs bad times. |
Each video documents a week that this team spends with an athlete. It includes information on each athlete's training routine, nutrition plan, and general lifestyle. Matt is the host, and as a registered dietitian and also endurance athlete himself, he can bring his knowledge into the discussion with the featured athlete, while also preparing meals and training with him/her.
And not just any athlete is the subject of the videos; the focus is on top-tier competitors. Many of these athletes have participated in the grueling athletics involved in marathon and iron-man types of competition. As Sasha is quick to state, "If these athletes can succeed while eating plants, anyone can."
One of their videos filmed last year was about Stic of Dead Prez and Afya Ibomu, who is a nutritionist and cookbook writer. Matt included discussions about Hip Hop, veganism, and health within the video. In addition, Stic contributed a blog post and shared a book project in which he was engaged, along with Scott Shetier.
Videos are frequently accompanied by blog posts, detailing further some of the conversation with the athletes and guests, or even, as occurred with Stic, providing a guest blog post. Sometimes there are extra videos and posts, such as the ones about places that offer vegan foods and even one about the mascot for the Bakersfield Blaze baseball team. There is some logic in profiling a sports team mascot, since wearing a heavy fur-covered costume and performing for the crowd involves some athletics beyond the sports field.
Dr. Heather Shenkman, who went from treating patients to ironman triathlete. |
A fundraising table at an event to support the video team. |
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