The crew from "Cheese Wizards" food truck. |
However, their second truck won't be the same as the first. That truck is a plan from the heart. Even though the truck will still serve the same fare, not a single penny will go to these young business men. The plan is to serve those in need through this second truck, with the name "CHEESE WICHES".
The second food truck is part of a movement among small business to serve others, rather than pocketing more profits, as is done by Wall Street firms. The concept of the second truck is still serving food, but with each purchase, the profits go to various groups that assist veterans, sick kids, hungry families, and others in need. Bo said, "We'd love to be able to pull up and feed families of sick kids, disabled veterans, any number of causes."
The concept appeals to both customers and contributors. According to Lara Meierhofer, the head of Comfort Food Charities, "People aren't just looking to put money in their pockets. We actually want to make a difference in the community doing something that we love. It seems like a perfect model and I hope it takes off....Every sandwich bought from the "CHEESE WICHES" will be a donation to. and a snap-tutorial about, important causes that could use a little magical support."
Gourmet grilled cheese sandwiches with soup. |
It's being built. "Cheese Wiches" debuts in early July. |
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