The $100 Challenge

A surprised recipient of a bouquet of flowers.

Sometimes when you happen to be CEO of a large media corporation, you can experiment a bit, especially if that experiment involves some money. It happened last month that Paul Greenberg, CEO and VP of TV & Radio for NYLON, pulled some of his employees away from their desks for a small project.

Now, none of the staff knew what that project involved, but most imagined that it could have something to do with filming a video.What in the world did it involve? Was a new musical group coming by? Or, maybe one of the viral online pets was stopping by for a video session? No, none of that described what Mr. Greenberg had in mind.

When he met with this group of employees, Mr. Greenberg announced, "We wanted to initiate a company-wide community service project and when this idea was presented to us, we were electrified and felt we could do something big with it. Our video [will] tell(s) the story of each participating staff member's experience and hopefully will inspire others to do the same, whether with $1 or $100. We're extremely proud of this effort and video, and we're thrilled that we're able to give back to the community and use our resources to amplify and spread the message."



The challenge was issued. Each two-person team was given $100 to give away and they were to decide how to do it. By the way, each staff member was already under pressure to complete articles for the publication deadline for the next issue of Nylon Magazine.

Nonetheless, each team worked to complete their part of the challenge. One group stopped into a pet supply store and purchased pet food, toys, and other items, then turned around and gave it to a local pet shelter. Another team bought several takeout pizzas and some socks and then went down to a homeless mission in the Bowery and gave it to the men who showed up, many of whom never receive any new item of clothing. Yet another team purchase flower arrangements and gave them to passers-by, including one recipient who said it was a great gift for her birthday. One other team saw a man without a home sitting on the street with some of his drawings, and then came back with sets of markers, gloves (because he told them his hands were cold), and the rest of the money.

At the end of the day, they took some time to look at how they felt about the experience. None of them said they would remember the details of the project. But what stuck with them, and energized them, was the look on people's faces when they received the special gift. That was priceless and would stick with them for quite a long time.

One team making purchases for a local animal shelter.

Thanks to this article from Good News Network: http://www.goodnewsnetwork.org/company-gives-workers-100-each-to-be-kind/; and this article from Nylon: http://www.nylon.com/articles/100-dollar-challenge.

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